Privacy Policy


At Wallpoet, we want you to feel safe when you use our services. In this policy we describe how we collect, use, disclose and protect your personal data in accordance with applicable law.

Who is responsible for the processing of personal data?

Wallpoet AB, with VATIN SE559174470001 and postal address Benjaminssons väg 29, 434 91, Kungsbacka, Sweden is responsible for the processing of personal data.

Why do you collect personal data?

Wallpoet collects the following personal data about you as a customer (or potential customer). This is done when you make a purchase, sign up for our newsletter, or when we market our products and services to you:

  • Contact details
  • Name
  • E-mail address
  • Delivery address
  • Invoice address
  • Phone number
  • Personal number/organization number
  • Order information
  • Order number
  • Products ordered and product selection
  • Uploaded image(s) of selected product
  • Image name, upload date and time
  • Order date and time
  • Price and relevant discount
  • Purchase history
  • Payment details
  • Payment method
  • Card number
  • Cardholder
  • Time of transaction
  • Amount
  • IP address
  • Payment history
  • E-mails correspandance with our customer service
  • User-generated data about your visit to the Wallpoets website such as: IP address, device information (computer/mobile phone you were using during the visit, browser settings, time zone, operating system, location information), click and visit history, how you interacted with our newsletters and any discounts

From which sources do you collect personal data?

We collect personal data about you from:

  • Our website, when browse it and when you place an order
  • When you visit links through our digital marketing
  • Our customer service, when you are in contact with them
  • We also collect certain information via cookies. For more information on how we use cookies, please visit Wallpoet’s cookie policy.

How do you process my personal data?

Before buying

For what purpose do we process the personal data?What data do we process?What is the legal basis for the processing?How long do we process/store the data?
To save your abandoned basket and remind you of the product you have leftInformation about your shopping basket and e-mail addressOur legitimate interest in facilitating your planned purchase of the product you have placed in your shopping basket7 days

To fulfill purchases, agreements, etc.

For what purpose do we process the personal data?What data do we process?What is the legal basis for the processing?How long do we process/store the data?
To complete and administer your purchase, confirm your purchase, communicate with you about your order and to collect information about your experienceContact information (such as name, e-mail address, address), order information, IP address, payment informationIn order to perform our agreement with you under Wallpoet’s general terms and conditions of sale12 months after order completion
To fulfill legal obligations, such as the Accounting ActContact details, payment details, order information, correspondence and/or other information about the caseLegal obligation to comply with relevant legislationAs long as we are obliged to keep the data by law or government decision
To handle complaints, claims and/or legal disputes against usName, contact details and other information you have provided to us relevant to the complaint, claim and/or legal disputeLegitimate interest12 months after the complaint, claim and/or legal dispute is closed
To manage customer service topicsContact details, payment details, order information, user-generated data, correspondence and/or other case-related informationLegitimate interest12 months after the most recent contact

To communicate newsletters, inspiration or current offers to you

For what purpose do we process the personal data?What data do we process?What is the legal basis for the processing?How long do we process/store the data?
To send newsletters and relevant offers to youE-mail address, purchase historyWhen you sign up for our newsletter, you give us your consent to process your information
When you make a purchase, we process your information based on our legitimate interest in sending you direct marketing. We only do this if you have made a purchase and have not actively opted out of receiving marketing content.
If you signed up for our newsletter: until you unsubscribe.
If we send you newsletters based on our legitimate interest, this is done for two years after the purchase is made, unless you opt out from marketing content before then.
To make targeted marketing to you about our products and services via third party sitesE-mail address, cookies and IP addressOur legitimate interest in making our marketing more relevant to you.2 years after completion of the purchase, unless you opt out from marketing content before then
In order to promote our services and products we may publish images, videos and/or text on social media posts that you have tagged with #wallpoet or @wallpoet on your social media accountsThe image, video and/or text from your post, as well as your username on the platformOur legitimate interest in publishing material containing the tag #wallpoet or @wallpoetUntil you notify us that you no longer want us to display your image/film or text on our website or social media

Where is my personal data stored?

Wallpoet handles your data within the EU/ESS.

For technical reasons, our subcontractors may need to move data to other countries outside the EU. If this happens, appropriate routines and data protection rules approved by the European Commission are used.

Wallpoet disclaims any liability around how other companies store, process and further share shared personal data.


We use HTTPS, an encrypted and secure connection with SSL certificates, which is common on websites with payment solutions. This is to avoid outsiders eavesdropping on data sent between you and the website.

What are my rights?

  • Right to information: You can request a copy of the personal data we store about you.
  • Right to rectification: We want to ensure that your information is up to date and accurate. You can request to have your information corrected or deleted if you think it is incorrect.
  • Right to deletion: You can request that we erase your personal data. We may not delete information that the law requires us to keep.
  • Data portability: You can ask us to transfer your personal data from our IT environments to someone else, either another company or to you. This does not apply to data that we are required by law to retain.
  • Withdraw consent: You may withdraw your consent to share your information or to receive marketing and/or newsletters at any time. Either by unsubscribing from the communication or by contacting us via e-mail.
  • If you feel that we are handling your personal information in an inappropriate manner, please contact us at You also have the right to lodge a complaint with the Swedish Data Protection Authority if you believe that we are processing your personal data in breach of the General Data Protection Regulation.


This privacy policy is always available in its latest version on Wallpoet’s website. The policy applies at all times in the form published on the website.

Wallpoet has the right to update the privacy policy at any time. If major changes occur, we may send out separate information via e-mail.


If you have any further questions about this Privacy Policy or around our processing of your information, please contact Customer Service at

This Privacy Policy was updated on 2021-03-17.